Collecting Information and Forecasting Demand

A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis

A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B

A. market forecast
B. demand forecast
C. product forecast
D. market share forecast

A. target market
B. available market
C. penetrated market
D. potential market

A. marketing shade
B. short-term marketing wave
C. fad
D. fade

A. marketing intelligence system
B. market information system
C. market development system
D. market record system

A. target market
B. penetrated market
C. potential market
D. available market

A. management information system
B. marketing information system
C. financial information system
D. corporate information system

A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota

A. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales