A. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales
Related Mcqs:
- The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system - Niche marketing helps more in?
A. smaller firms
B. larger firms
C. business giants
D. retail store - The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A. customized marketing
B. mass customization
C. customization
D. individual empowerment - The hard core loyal helps company to identify its product _________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
