Collecting Information and Forecasting Demand

A. expected
B. maximum
C. minimum
D. None of above

A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point

A. potential market
B. available market
C. target market
D. penetrated market

A. marketing intelligence system
B. market development system
C. market record system
D. market information system

A. low brand awareness
B. low availability
C. high price
D. all of the above

A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records

A. econometric analysis
B. exponential analysis
C. economic analysis
D. market analysis

A. market penetration index
B. target market index
C. potential market index
D. available market index

A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity

A. time-series analysis
B. exponential ratio method
C. exponential smoothing
D. econometric analysis