A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning
Author: Hamza
A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics
A. attitude risk
B. psychological risk
C. physiological risk
D. social risk
A. motivation
B. perception
C. loyalty
D. status quo
A. selective noticing
B. selective shopping
C. selective attention
D. selective retention
A. basic need
B. formal needs
C. informal needs
D. sufficiency needs
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory
A. integrate probabilities
B. segregate probabilities
C. high probabilities
D. low probabilities
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model
