The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

Related Mcqs:

1. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

2. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

3. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

4. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

5. The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?

   A. mobile defense
   B. static defense
   C. stable defense
   D. unstable defenses

6. In growth-share matrix, the high growth and high share SBU’s are considered as?

   A. Stars
   B. Cash Cows
   C. Question marks
   D. Dogs

7. The market consists on the set of customers, for which the company wants to pursue its business is called _____________?

   A. penetrated market
   B. potential market
   C. target market
   D. available market

8. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix
   B. average length of product mix
   C. average depth of product mix
   D. consistency of product mix

9. The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

10. Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?

    A. discount store
    B. selective store
    C. extensive store
    D. exclusive store