A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The consumers who buy branded products are classified as _________?
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained - The consumers who shift loyalty status from one brand to another are classified as ________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept