A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The strategic plan to carry activities for profitable business unit is the activity of _________?
A. business unit level
B. division level
C. decision level
D. corporate level - The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
A. selective policy
B. price policy
C. trade policy
D. distributive policy - The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b - The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation - According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers - The effective segmentation criteria does not include _________?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns
