A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - Considering the categories of services mix, the air travel with eatable is classified as _________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods - Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - The market offering that is essentially intangible is called?
A. services
B. products
C. commodity
D. competitive edge - The mix and match maximize collective and individual effects are classified as _________?
A. integrated marketing
B. holistic marketing
C. adoptable marketing
D. protectable marketing
