The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

Related Mcqs:

1. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

   A. channel view marketing
   B. adaptation marketing
   C. sustainable marketing
   D. executive style marketing

2. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

   A. visualization
   B. acquisition
   C. add-on spending
   D. retention

3. The net present value is calculated by _________?

   A. brand discount rate
   B. brand auditing
   C. brand personification
   D. total brand earnings

4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

5. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

6. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

7. The net present value of forecasted brand earnings is classified as __________?

   A. brand value
   B. brand discount rate
   C. brand earnings
   D. brand responsiveness

8. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

9. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base