A. value proposition
B. customer proposition
C. product proposition
D. brand proposition
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A. functional network
B. predatory network
C. hybrid network
D. value network - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference - The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A. mass customization
B. individual empowerment
C. super segments
D. customaries - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon
