The customer’s emotional responses in relation to the brand are classified as _________?

Related Mcqs:

1. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage
   B. brand presence
   C. brand performance
   D. brand decline

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

   A. bonding
   B. brand relationship
   C. brand evidence
   D. brand existence

5. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

6. The testing technique in which researchers measure customers responses to new products is called?

   A. controlled test markets
   B. simulated test markets
   C. free test markets
   D. uncontrolled test markets

7. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

8. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

9. The brand element ‘building brand’ does not include _________?

   A. adaptable
   B. memorable
   C. meaningful
   D. likeable

10. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

    A. marketer’s brand equity
    B. customer based brand equity
    C. knowledge based equity
    D. effective brand equity