A. parent brand
B. product extension
C. brand extension
D. sub-brand
Related Mcqs:
- The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio
