The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. The record that shows how company is performing year after year is classified as _________?

   A. customer performance scorecard
   B. market performance record
   C. stakeholder performance scorecard
   D. marketing dashboards

3. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

5. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

8. In the four Ps of marketing mix, the brand name can be classified as?

   A. Place
   B. Product
   C. Price
   D. Promotion

9. The process of changing one or more elements of marketing mix to improve sales is classified as?

   A. modifying marketing mix
   B. modifying raw material schedule
   C. modifying the product
   D. modifying the market

10. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

    A. direct approach
    B. indirect approach
    C. internal assessment
    D. external assessment