The branding strategy is also called ___________?

Related Mcqs:

1. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

   A. narrative branding
   B. explained branding
   C. potential branding
   D. weak branding

2. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

   A. mix branding
   B. optional branding
   C. ingredient branding
   D. line fill branding

3. The branding strategies alternatively use by the marketer’s do not include ________?

   A. individual brand names
   B. company brand name
   C. sub-brand name
   D. variant brands

4. The technique which is not included in co-branding is _________?

   A. retail co-branding
   B. wholesale co-branding
   C. joint-venture co-branding
   D. multiple-sponsor co-branding

5. The co-branding is also known as ____________?

   A. dual branding
   B. brand building
   C. pure branding
   D. both A and B

6. In branding, when two or more well perceived brands collaborate together to market product is classified as ________?

   A. co-branding
   B. mix branding
   C. optional branding
   D. line fill branding

7. The pricing strategy used to set prices of the products that are must be used with the main product is called?

   A. optional product pricing
   B. product line pricing
   C. competitive pricing
   D. captive product pricing

8. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

9. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

10. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

    A. double pricing
    B. optional part pricing
    C. two-part pricing
    D. combine pricing