A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge
Related Mcqs:
- In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The stage when customers think about a brand under consumption situation is classified as ___________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra
