A. traffic builders
B. fighter brands
C. flankers
D. competing brands
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products
