The comparison of brand equity from thousands of different brands with several categories is called _________?

Related Mcqs:

1. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

2. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

3. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

4. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage
   B. brand presence
   C. brand performance
   D. brand decline

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

6. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

7. An analysis of long term marketing impacts through measuring brand equity is called _________?

   A. customer’s metrics pathway
   B. unit metrics pathway
   C. cash-flow metrics pathway
   D. brand metrics pathway

8. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

   A. direct approach
   B. indirect approach
   C. internal assessment
   D. external assessment

9. The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

   A. brand audit
   B. brand tracking
   C. brand valuation
   D. brand evaluation

10. When the brand equity is based on customer differences then the competition, it is based on _________?

    A. price
    B. cost
    C. preferences
    D. loyalty