The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

Related Mcqs:

1. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

4. The parent brand introducing new product within the existing category is considered as __________?

   A. line extension
   B. category extension
   C. parent extension
   D. brand extension

5. The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

   A. potential extensions
   B. lifetime extensions
   C. bait extensions
   D. visual extensions

6. The strategy of introducing new product in existing market is classified as?

   A. Market development
   B. Market penetration
   C. Product development
   D. Diversification

7. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?

   A. market follower
   B. market niche
   C. market challenger
   D. market leader

8. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

9. The process of defining customer focuses on selling a product to existing market is called _________?

   A. target market definition
   B. strategic market definition
   C. financial market definition
   D. business analysis definition

10. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

    A. visual mantra
    B. branding mantra
    C. legitimate mantra
    D. straddle mantra