The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

Related Mcqs:

1. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

2. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

3. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

4. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

5. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

6. When the brand equity is based on customer differences then the competition, it is based on _________?

   A. price
   B. cost
   C. preferences
   D. loyalty

7. The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

   A. extract brands
   B. bait brands
   C. retained brands
   D. lifetime brands

8. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics
   B. eliminating-by-acceptance heuristic
   C. heuristics
   D. conjunctive heuristic

9. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route
   B. central cues
   C. value cues
   D. peripheral route

10. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

    A. expectancy value model
    B. belief based model
    C. need based model
    D. want based model