A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The high-priced photographic equipment is an example of?
A. convenience products
B. shopping products
C. specialty products
D. unsought products - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing - An idea for a possible product that the company will offer is classified as?
A. product idea
B. product image
C. customer management
D. none of the above
