A. technological devices
B. random sample
C. questionnaires
D. stratified sample
Related Mcqs:
- The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B - In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale - The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale - The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. projective techniques
B. graphic projection
C. situation projection
D. picture projection - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The technique of asking respondents for completing presented sentences is said to be ____________?
A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test - The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test - The technique of asking respondents to complete the given story is called _________?
A. sentence completion
B. story completion
C. completely unstructured
D. word association - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research
