A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research
Related Mcqs:
- The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion - The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions - The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A. emergency items
B. repair items
C. equipment
D. operating supplies - The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - The second step in marketing research process is to __________?
A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings
