A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services
Related Mcqs:
- The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product - The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The products purchased for further processing by business owners are best classified as?
A. consumer products
B. industrial products
C. augmented products
D. core customer value - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - The products and services consumers shop frequently are classified as?
A. convenience products
B. shopping products
C. customer value
D. branding - The natural products such as fish, crude petroleum and iron are classified as?
A. convenience consumer products
B. specialty consumer products
C. materials and parts in industrial product
D. capital items
