A. real
B. win
C. worth doing
D. less worthy
Related Mcqs:
- According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. real
B. win
C. worth doing
D. less worthy - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
