A. selective attention
B. selective distortion
C. selective retention
D. all of above
Related Mcqs:
- According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base
