A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
A. sample
B. coupon
C. premium
D. cash refunds - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
