A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Related Mcqs:
- The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The PLC stage which experience increased marketing outlays is said to be?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management
