The random samples are drawn from mutually exclusive groups in?

Related Mcqs:

1. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?

   A. organizational promotion
   B. consumer promotions
   C. inbound promotion
   D. outbound promotion

2. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

3. In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?

   A. the cultural environment
   B. the demographic environment
   C. the economic environment
   D. the political environment

4. The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

   A. nominal selling
   B. territorial selling
   C. team selling
   D. group selling

5. The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The segmentation of market in groups having similar needs and wants is known as?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

7. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?

   A. users
   B. influencers
   C. deciders
   D. initiators

8. The increase in business legislation and special interest groups is classified as __________?

   A. socio-techno environment
   B. political-legal environment
   C. technology trends
   D. social trends

9. The new users are searched in the groups which do not take into considerations, the ___________?

   A. new-market strategy
   B. penetration strategy
   C. geographical expansion strategy
   D. primal expansion strategy

10. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

    A. hard-core loyal
    B. split loyal
    C. shifting loyal
    D. non-switchers