Public relations’ can be classified as?

Related Mcqs:

1. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

2. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

   A. crowdsourcing
   B. internal sourcing
   C. off sourcing
   D. off shoring

3. The ‘public blogs’ and customer complaint sites are examples of ___________?

   A. marketing management
   B. building marketing records
   C. field work
   D. marketing intelligence on internet

4. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

5. All the individuals and units involved in purchasing process are classified as?

   A. buying center
   B. influencers
   C. deciders
   D. gatekeepers

6. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

7. The promotional products used in consumer promotion are also classified as?

   A. price packs
   B. advertising specialties
   C. sweepstakes
   D. cash rebates

8. The products that are bought without detailed comparisons are best classified as?

   A. sought products
   B. unsought products
   C. less convenient products
   D. convenient products

9. In business buying process, the group who has formal authority of supplier selection is classified as?

   A. user
   B. influencer
   C. decider and gatekeeper
   D. buyer

10. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?

    A. promotional pricing
    B. short term pricing
    C. quick pricing
    D. cyclical pricing