A. user
B. influencer
C. decider and gatekeeper
D. buyer
Related Mcqs:
- The business buying situation in which the buyer reorders the same product is classified as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The business buying process starts with the?
A. problem recognition
B. general need description
C. product specification
D. supplier search - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the participants involved are?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The process of buying a license or copyrights to produce any other company’s product is called?
A. acquisition
B. repetition
C. merger
D. new packaging of product - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling