A. seller’s adaptation view
B. environmental sustainability
C. consumer profitability
D. customer sustainability
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - In PLC stages, the stage in which sales and profits declines is called?
A. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage - The course of sales and profits of a product over its whole life is called?
A. product life cycle
B. customer lifetime value
C. product management
D. marketing management - In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage - In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
A. growth stage
B. repetition stage
C. turbulent stage
D. non-turbulent - The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The Company focuses on product improvements on continuous basis in the marketing concept called?
A. The product concept
B. The production concept
C. The selling concept
D. None of the above - The process of defining customer focuses on selling a product to existing market is called _________?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition