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By Marketing Mcqs No Comments

Marketing management is ____________?

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Related Mcqs:

  1. According to management guru Peter Drucker, marketing aims to sell?

    A. Necessary
    B. Unnecessary
    C. Not already available
    D. None of above

  2. In marketing management, when a need arises to sufficient intensity level, it becomes____________?

    A. demand
    B. need
    C. motive
    D. behaviors

  3. Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

    A. Selling side
    B. Formulated side
    C. Management side
    D. Forecasting side

  4. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

    A. vertical conflict
    B. horizontal conflict
    C. steep conflict
    D. slope conflict

  5. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing

  6. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

    A. horizontal marketing system
    B. vertical marketing system
    C. static marketing system
    D. flexible marketing system

  7. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

    A. steep conflict
    B. slope conflict
    C. vertical conflict
    D. horizontal conflict

  8. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

    A. consumer oriented marketing
    B. customer value marketing
    C. innovative marketing
    D. inbound ⁄ outbound marketing

  9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

    A. consumer oriented marketing
    B. customer value marketing
    C. innovative marketing
    D. inbound ⁄ outbound marketing

  10. The differentiated marketing in comparison of undifferentiated marketing creates _______?

    A. more total sales
    B. less total sales
    C. less total cost
    D. more total purchases

The correct answer to the question: "Marketing management is ____________?" is "The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,".

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