According to management guru Peter Drucker, marketing aims to sell?

Related Mcqs:

1. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

   A. shallow strategy
   B. push strategy
   C. pull strategy
   D. bundle strategy

2. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

   A. vertical channel conflict
   B. horizontal channel conflict
   C. sealed channel conflict
   D. multi-channel conflict

3. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

4. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

5. Marketing management is ____________?

   A. Managing the marketing process
   B. Monitoring the profitability of the companies products and services
   C. Developing marketing strategies to move the company forward
   D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

6. In marketing management, when a need arises to sufficient intensity level, it becomes____________?

   A. demand
   B. need
   C. motive
   D. behaviors

7. Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

   A. Selling side
   B. Formulated side
   C. Management side
   D. Forecasting side

8. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

9. In marketing analysis, the result evaluation of marketing activities is part of?

   A. Analysis
   B. Planning
   C. Implementation
   D. Control

10. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

    A. steep conflict
    B. slope conflict
    C. vertical conflict
    D. horizontal conflict