A. the product life cycle stage
B. the product growth cycle stage
C. a company’s internal equity
D. the company’s external equity
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - Targeting affluent customers with luxurious goods is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The customer classification depends on?
A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above - The strategy which does not after the large market to capture smaller share is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
