A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above
Related Mcqs:
- The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - If product performance exceeds customer expectations, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The higher is the gap between product performance and customer expectations, the customer is?
A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
A. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile