Product Strategy Setting

A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix

A. product line consistency
B. product line width
C. product line length
D. product line depth

A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators

A. durable goods
B. no durable goods
C. core benefit
D. basic product

A. product line
B. product class
C. need family
D. product family

A. guarantees
B. warranties
C. labeling
D. packaging

A. ordering ease
B. delivery
C. customer training
D. customer consulting

A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix

A. reliability
B. durability
C. performance quality
D. conformance quality

A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing