A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company
Analyzing Marketing Environment
Analyzing Marketing Environment
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack
A. get more loss
B. get more profits
C. get more discounts
D. both a and b
A. Place
B. Product
C. Price
D. Promotion
A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies
A. market challenger
B. market leader
C. market follower
D. market niche
A. Place
B. Product
C. Price
D. Promotion
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict
