Analyzing Marketing Environment

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

A. cost leadership
B. focusing strategy
C. differentiation
D. all of above

A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict

A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS

A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel

A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis

A. Value chain
B. Value delivery network
C. Both a and b
D. None of above

A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage