The total number of level of intermediaries represent the

Related Mcqs:

1. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?

   A. flexible channel
   B. static channel
   C. direct channel
   D. indirect channel

2. The procedure of displacement of long-established resellers by new intermediaries is classified as?

   A. horizontal mediation
   B. multiple mediation
   C. disinter mediation
   D. vertical mediation

3. The marketing intermediaries includes?

   A. Financial intermediaries
   B. Marketing services agencies
   C. Both a and b
   D. None of the above

4. Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. both A and B

5. The strategy based on the intermediaries involve in marketing channels do not include ___________?

   A. exclusive distribution
   B. descriptive distribution
   C. intensive distribution
   D. selective distribution

6. The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

   A. selective policy
   B. price policy
   C. trade policy
   D. distributive policy

7. In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

   A. facilitators
   B. terminators
   C. merchants
   D. agents

8. The distribution strategy which leads to limited number of intermediaries is classified as

   A. exclusive distribution
   B. descriptive distribution
   C. intensive distribution
   D. selective distribution

9. The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

   A. intensive distribution
   B. selective distribution
   C. exclusive distribution
   D. descriptive distribution

10. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

    A. merchants
    B. agents
    C. facilitators
    D. terminators