A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation
Markets, Efficiency And The Public Interest
Markets, Efficiency And The Public Interest
A. decline stage
B. introduction stage
C. growth stage
D. maturity stage
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method
A. group
B. bi-variant population
C. sample
D. market target
A. vertical marketing system
B. parallel marketing system
C. diversified marketing system
D. horizontal marketing system
A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling
A. simplicity
B. structure
C. organization
D. flexibility
A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution
A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method
A. demand
B. basic staple
C. product
D. service