A. simplicity
B. structure
C. organization
D. flexibility
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The comparative advantage comes if each trading partners has a product that will bring a better price in another country than it will at home. Which economist proposed the principle of comparative advantage ?
A. Adam Smith
B. David Ricardo
C. David Smith
D. Adam Ricardo - There is an arrangement which allows a firm to use research from another firm at no cost in exchange for executing all of its trades with the firm that provides the research. What this arrangement is called?
A. Mutual arrangement
B. Quid Pro quo
C. Bilateral arrangement
D. common interest - One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition - Singapore and Hong Kong have become major economic powers by taking advantage of their ?
A. abundant mineral resources
B. imported cheap labor from Japan
C. Profits from agricultural surpluses
D. favorable location on international trade routes - Based on the 2010 population survey four of the five most populous countries include ?
A. Russia, Pakistan Bangladesh and Nigeria
B. China, India, Indonesia, and Brazil
C. Russia, China, India, and South Africa
D. China, Russia, Mexico, and Indonesia - __________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
A. Direct Mail
B. Outdoor
C. Online
D. Radio - Simon S.Kuznets argues that the major stock of an economically advanced country is not its physical capital but ?
A. natural resources
B. body of knowledge
C. land
D. quantity of labor - Which industrialization policy have developing countries used which places emphasis on the comparative advantage principle as a guide to resource allocation ?
A. export promotion
B. import promotion
C. international commodity agreements
D. multilateral contracts - By adjusting the model of comparative advantage to include transportation costs along with production costs we would expect ?
A. The prices of trade goods to be lower than when there are no transportation costs
B. specialization to stop when the production costs of the trading partners equalize
C. The volume of trade to be less than when there are no transportation costs
D. The gains from trade to be greater than when there are no transportation costs
