A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography
Markets, Efficiency And The Public Interest
Markets, Efficiency And The Public Interest
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation
A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands
A. 1940s
B. 1950s
C. 1960s and 1970s
D. mid-1980s
A. internal sources
B. customers
C. competitors
D. the local library
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts
A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force
A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy
A. market penetrations
B. market development
C. product development
D. diversification
A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support
