A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography
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One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
0
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation
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The first modern environmental movement in the United States began in the ?
A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands
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All of the following are thought to be sources of new product ideas EXCEPT ?
A. 1940s
B. 1950s
C. 1960s and 1970s
D. mid-1980s
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In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. internal sources
B. customers
C. competitors
D. the local library
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Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts
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If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force
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If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy