Markets, Efficiency And The Public Interest

A. product concept
B. production concept
C. production cost expansion concept
D. marketing concept

A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming

A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing

A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce

A. direct exporting
B. indirect exporting
C. licensing
D. joint venturing

A. product development
B. commercialization
C. marketing strategy
D. business analysis

A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand

A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments

A. Protectionism
B. exchange controls
C. exchange facilitators
D. nontariff trade barriers

A. Newspapers
B. Television
C. Direct Mail
D. Radio