Markets, Efficiency And The Public Interest

__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?

A. Direct Mail
B. Outdoor
C. Online
D. Radio

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One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition

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The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?

A. environment
B. response
C. stimuli
D. buying center

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The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

A. discount
B. allowance
C. premium
D. rebate

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If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

A. reseller
B. business
C. government
D. service

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Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern

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Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?

A. 25
B. 50
C. 75
D. 100

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The fact that services cannot be stored for later use or sale is evidence of their ?

A. intangibility
B. inseparability
C. variability
D. perishability

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When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development

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If a consumer describes a car as being the most economical car on the market than this descriptor is a?

A. rule
B. attitude
C. belief
D. cute

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