A. intangibility
B. inseparability
C. variability
D. perishability
Related Mcqs:
- The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability - S = Savings, I = domestic investment, X = exports of goods and services, and M = imports of goods and services Which of the following is true ?
A. S – I = X = M
B. S + I = X + M
C. S = I – (X+M)
D. S-I = X/M - A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?
A. demand
B. basic staple
C. product
D. service - It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
A. actionable
B. substantial
C. differentiable
D. measurable - Term a tax or duty rebate on imported goods that are exported at a later date ?
A. Duty
B. Custom
C. Rebut
D. Drawback - A period of rapid population growth between a preindustrial stable population characterized by high birth and death rates and a later modern, stable population marked by low fertility and mortality is known as ?
A. demographic transition
B. population maturity
C. demobilizing population
D. birth-death transformation - If as the quantity produced increase a production function first exhibits increasing marginal product and later diminishing marginal product, the corresponding marginal-cost curve will ?
A. be flat (horizontal)
B. slope upward
C. slope downward
D. be U-shaped. - Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?
A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power - The profit per sale is a measure of ?
A. Profit
B. Profitability
C. Feasibility
D. Realism - In the long-run some firms will exit the market if the price of the good offered for sale is less than ?
A. marginal revenue
B. marginal cost
C. average total cost
D. average revenue