If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

Related Mcqs:

1. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

2. The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

   A. discount
   B. allowance
   C. premium
   D. rebate

3. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

4. If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?

   A. Protectionism
   B. exchange controls
   C. exchange facilitators
   D. nontariff trade barriers

5. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270
   B. 10; 30
   C. 10; 3.33
   D. 30; 10

6. The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

   A. Target market decisions
   B. Produced assortment and services decisions
   C. Pricing decisions
   D. Promotion decisions

7. What is called the tax that is levied on retail price of merchandise collected by retailer ?

   A. Sales Tax
   B. General Tax
   C. Local Tax
   D. Gross Tax

8. When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

   A. Concept development and testing
   B. Commercialization
   C. Business analysis
   D. Marketing strategy development

9. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

   A. market penetrations
   B. market development
   C. product development
   D. diversification

10. The total number of item that the company carries within its product lines refers to the ________ of the product mix?

    A. width
    B. depth
    C. length
    D. consistency