If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?

Related Mcqs:

1. A high degree of real wage flexibility will tend to reduce the cost to a country of joining a currency union because ?

   A. All of the reasons given in these answers are correct
   B. real wages fall rapidly in a recession and the economy moves quickly back to long run equilibrium so limiting the duration of the recession even when exchange rate adjustment is not possible
   C. workers will move from a country in which aggregate demand falls to other countries of the currency union, and so unemployment remains lower than it otherwise would
   D. real wages fall and so offset the inflationary effect of switching from the old currency to the new common currency

2. Suppose that Boeing is to receive payment in euros in 6 month and wants to engage in hedging the firm would _______ euros on the 6-month forward market in order to protect itself from a/an of the euro?

   A. sell; appreciation
   B. sell; depreciation
   C. buy; depreciation
   D. buy; appreciation

3. The economists who emphasised wage flexibility as a solution for unemployment were ?

   A. new-Keynesian.
   B. post-Keynesian.
   C. classical economists.
   D. Keynesian.

4. There is a decentralized market where geographically dispersed dealers are linked by telephones and computer screens. The market is for securities not listed on a stock or bond exchange. Name the market ?

   A. Grey market
   B. Over-the counter (OTC)
   C. Open market
   D. Back market

5. If a producer has market power (can influence the price of the product in the market) then free market solutions ?

   A. are equitable.
   B. are efficient
   C. maximize consumer surplus
   D. are inefficient

6. If all firms in a market have identical cost structures and if inputs used in the production of the good in that market are readily available, then the long-run market supply curve for that good should be ?

   A. downward sloping
   B. perfectly inelastic
   C. upward sloping
   D. perfectly elastic

7. When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

   A. Innovative marketing
   B. Consumer-oriented marketing
   C. Value marketing
   D. Societal marketing

8. _________ policies attempt to foster industrialization by establishing high barriers to imports of foreign goods to promote local production ?

   A. absolute advantage
   B. comparative advantage
   C. export-led growth
   D. import substitution

9. Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

   A. Hispanics and Asians
   B. African Americans
   C. Western Europeans
   D. Middle Eastern

10. Which of the following is included in broad money, but not included in narrow money ?

    A. savings accounts
    B. Travelers checks
    C. Currency held outside banks
    D. Automatic-transfer savings accounts