All of the following factors can affect the attractiveness of a market segment EXCEPT ?

Related Mcqs:

1. ________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

   A. Mass marketing
   B. Market segmentation
   C. Market targeting
   D. Market positioning

2. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

   A. social class
   B. occupation
   C. lifestyle
   D. personality

3. There is a decentralized market where geographically dispersed dealers are linked by telephones and computer screens. The market is for securities not listed on a stock or bond exchange. Name the market ?

   A. Grey market
   B. Over-the counter (OTC)
   C. Open market
   D. Back market

4. If a producer has market power (can influence the price of the product in the market) then free market solutions ?

   A. are equitable.
   B. are efficient
   C. maximize consumer surplus
   D. are inefficient

5. If all firms in a market have identical cost structures and if inputs used in the production of the good in that market are readily available, then the long-run market supply curve for that good should be ?

   A. downward sloping
   B. perfectly inelastic
   C. upward sloping
   D. perfectly elastic

6. A negative externality affect market efficiency in a manner similar to ?

   A. an excludable good.
   B. a private good
   C. a common resource
   D. a public good.

7. Holding all factors constant except one and increasing a variable factor is expected to lead to steadily decreased marginal product of that factor, this is an example of ?

   A. decreasing returns to scale
   B. The law of diminishing returns
   C. constant returns to scale
   D. an inefficient production technique

8. Hollis Chenery and Alan Strout identity three development stages in which growth proceeds at the highest rate permitted by the most limiting factors These factors are ?

   I- the skill limit
   II- the savings gap
   III- the fiscal gap
   IV- the foreign exchange gap

   A. I and II only
   B. II and IV only
   C. I, II and III only
   D. I, II and IV only

9. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

   A. group
   B. bi-variant population
   C. sample
   D. market target

10. All of the following are benefits of the single market except ?

    A. it allows countries to exploit their comparative advantage, more fully
    B. firm could more readily exploit
    C. economies of scal
    D. it intensified competition
    E. it is easier to book holidays in member countries