A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning
Related Mcqs:
- All of the following factors can affect the attractiveness of a market segment EXCEPT ?
A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments - Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern - When firms enter a monopolistically competitive market and the business-stealing externality is larger than the product-variety externality then ?
A. there are too many firms in the market and market efficiency could be increased if firms exited the market
B. the number of firms in the market is optimal and the market is efficient
C. There are too few firms in the market and market efficiency could be be increased with additional entry
D. The only way to improve efficiency in this market is for the government to regulate it like a natural monopoly. - In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
A. meaningful
B. distinctive
C. believable
D. remembered - There is a decentralized market where geographically dispersed dealers are linked by telephones and computer screens. The market is for securities not listed on a stock or bond exchange. Name the market ?
A. Grey market
B. Over-the counter (OTC)
C. Open market
D. Back market - If a producer has market power (can influence the price of the product in the market) then free market solutions ?
A. are equitable.
B. are efficient
C. maximize consumer surplus
D. are inefficient - If all firms in a market have identical cost structures and if inputs used in the production of the good in that market are readily available, then the long-run market supply curve for that good should be ?
A. downward sloping
B. perfectly inelastic
C. upward sloping
D. perfectly elastic - All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?
A. social class
B. occupation
C. lifestyle
D. personality - When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?
A. group
B. bi-variant population
C. sample
D. market target - The major segment of “Saraiki” speaking population lives in ?
A. Punjab
B. K.P.K
C. Azad Kashmir
D. Sindh
