A. social class
B. occupation
C. lifestyle
D. personality
Related Mcqs:
- All of the following factors can affect the attractiveness of a market segment EXCEPT ?
A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments - For a given level of technology, we should expect an increase in productivity within a nation when there is an increase in each of the following except ?
A. labor
B. physical capital/worker
C. human capital/worker
D. natural resources/worker - It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
A. actionable
B. substantial
C. differentiable
D. measurable - ________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?
A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning - When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?
A. group
B. bi-variant population
C. sample
D. market target - The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation - One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation - The major segment of “Saraiki” speaking population lives in ?
A. Punjab
B. K.P.K
C. Azad Kashmir
D. Sindh - When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands - All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
A. marketing provides a guiding philosophy
B. marketing is the only discipline that can provide a formal structure for the planning effort
C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
D. within individual business units marketing designs strategies for reaching the unit’s objectives
